OnePlus Confirms It's Leaving Europe and North America for Good

On July 16, 2026, OnePlus confirmed what had been rumoured in various forms since March: it is ending new product launches in Europe and North America entirely, closing a chapter that began with the original One in 2014 and the "Never Settle" positioning that made OnePlus a genuine disruptor in Western Android markets.

The Official Statement

OnePlus confirmed the move directly to TechCrunch: "After careful assessment, OnePlus will no longer launch new products in Europe and North America. All users' rights and interests, including after-sales support and software updates, will remain fully guaranteed." Existing stock is being sold through in both regions with no plans to restock once it's gone — the OnePlus 15, reviewed on this site earlier this year, is very likely the last genuinely new OnePlus flagship Western buyers will be able to purchase.

Why This Is Happening

The stated reasoning is a "strategic decision to focus efforts," delivered by parent company Oppo rather than OnePlus alone — a detail that matters, since OnePlus and Oppo have shared R&D, software platforms, and supply chains since a 2022 partnership, both tracing back to the now-defunct BBK Electronics umbrella that also includes Realme and Vivo. Beyond the corporate framing, several concrete pressures line up: OnePlus has faced a genuinely more crowded value segment in recent years, competing directly with Nothing (and its CMF sub-brand), Redmi, POCO, and Oppo's own Realme — several of which are, awkwardly, siblings under the same corporate umbrella. Rising component costs, a global RAM and NAND shortage analysts expect to persist through at least 2028, and the structural difficulty OnePlus has always had building US carrier relationships compared to markets where phones sell unlocked, all compound the pressure. OnePlus had also already cancelled its second foldable phone before this announcement, a sign the pullback was underway before it became official.

OxygenOS Is Being Retired Too

The bigger long-term change for existing owners may not be the market exit itself but what comes with it: after 11 years, OnePlus is retiring OxygenOS — the near-stock, community-driven interface that defined the brand's early identity — in favour of migrating every device to Oppo's ColorOS platform. In Europe, Oppo is also taking over warranty support directly from OnePlus. Existing customers keep their already-promised software updates and security patches for the support periods originally committed per device, but the specific OxygenOS experience those updates deliver is being phased out regardless of region.

What Isn't Changing

This exit is explicitly limited to Europe and North America. OnePlus's business in India and China continues unaffected — India in particular has regularly accounted for more than half of OnePlus's global shipments, making it the company's genuine home market going forward rather than a secondary one. In a related move announced alongside this one, Oppo confirmed that sister brand Realme will now focus exclusively on markets outside China, while OnePlus's product roadmap inside China remains unchanged — a broader reshuffling of which BBK-family brand serves which region.