Announced January 2025 · Released February 2025
GSMTechTok Score
All the Ultra performance in a lighter, cheaper body — the best value in the S25 line if you can live without the periscope zoom and S Pen.
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The S25+ is aimed at a buyer Tom's Guide's own review title bluntly calls stuck in "no man's land" — and it's worth engaging with that criticism honestly rather than glossing over it, since it's not universal: Thurrott's review, by contrast, calls the S25+ his personal favorite smartphone currently, specifically because it hits what he considers the sweet spot of the lineup. The honest read reconciling both: it suits someone who specifically wants a bigger screen and battery than the standard S25 without paying for the Ultra's periscope zoom or S Pen, and who won't mind that Tom's Guide found it shares essentially the same Galaxy AI features and camera hardware as the cheaper standard S25. It's a strong fit for existing Android/Samsung loyalists who value Samsung's specific One UI experience and trade-in program, since Thurrott specifically credits Samsung's regular sales and generous trade-in values with making the purchase decision close to a no-brainer in practice. It's a weaker fit for anyone doing careful side-by-side comparison shopping against the standard S25, since the case for paying extra specifically for the Plus tier is genuinely thinner than in past generations.
Real-world battery testing backs up genuine improvement, even amid the mixed reviews: Tom's Guide's own lab result measured 17 hours and 14 minutes in its standardized battery test, a solid result for a 4,900mAh cell. Performance is a consistent strength across every review sourced here — the Snapdragon 8 Elite for Galaxy chip delivers genuinely fast, fluid day-to-day performance, and Thurrott specifically praises it alongside "future-proof components of every kind" and a support lifecycle Samsung will maintain long after most buyers move on. The camera system, while shared with the cheaper S25, is still a real strength in its own right — Consumer Reports' independent lab testing rated the 50MP main camera among the top performers in its entire test pool for shooting stills, with optical image stabilization delivering genuinely strong low-light handheld results. Consumer Reports also measured an above-average 46.5-hour battery lifespan in its own standardized testing protocol, and the thinner, lighter design this generation is a real, physical improvement Tom's Guide's pros list specifically calls out alongside the more capable Galaxy AI feature set.
Display brightness is a specific, measured step back worth being honest about: Tom's Guide's own cons list flags a "dimmer screen" directly as one of only two real negatives, alongside battery life that, despite the solid lab number above, the same review still describes as merely "modest" improvement over the previous generation rather than a genuine leap. The core problem several reviews converge on, regardless of overall verdict, is differentiation: the S25+ uses essentially the same cameras and the same Galaxy AI feature set as the standard, cheaper S25, which makes the case for paying the Plus premium specifically for a bigger screen and battery a harder sell than in some past generations — Tom's Guide's own recommendation is direct that most buyers would be better served saving the difference and buying the standard S25 instead. Value-focused shoppers should also know this generation doesn't get the S Pen or periscope telephoto zoom that remain Ultra-exclusive, a deliberate and reasonable trade-off for the size and price, but one worth being clear-eyed about rather than discovering after purchase.