Asus

Important context before anything else: Asus confirmed in January 2026 that it is pausing its smartphone business indefinitely — no new ROG Phone or Zenfone models are planned, and the company is redirecting its mobile engineering toward AI hardware, robotics, and commercial PCs. Chairman Jonney Shih called it an open-ended wind-down rather than a permanent shutdown, and Asus has committed to continued software updates and warranty support for existing devices, but no ROG Phone 10 or Zenfone 13 ever shipped. The three devices below are Asus's real, final smartphone lineup — the last phones the company released before stepping back.